What is an ENHANCED BRAND CONTENT?

One of these features is A+ Content, which was previously known as Enhanced Brand Content (EBC). This Seller Central feature allows you to modify the description area of your product listing with visually-rich content—including enhanced images and custom text placement—to tell your brand’s story. A+ Content is an excellent way to differentiate your product from similar, competing products. Since A+ Content generally includes pictures, and these pictures require you to include image keywords, the feature also helps your products appear more frequently in search, which is the leading traffic driver for product listings. As long as you’re a brand approved in the Amazon Brand Registry, a professional seller, or an “emerging brand owner” working through Amazon Launchpad or Amazon Exclusives, you can benefit from the features of A+ Content.