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TYPES OF ADVERTISEMENT
Sponsored Products
Provides expertise to help you grow your sales through Sponsored Product campaigns on Seller Central. Service features include creating and optimizing campaigns using targeted keywords, removing non-performing keywords, and optimizing bids for high visibility.
Objectives: increase sales, attract traffic to product pages
Sponsored Products ads appear on Amazon and help promote specific products in shopping results and relevant product pages. When a customer clicks an ad, they are directed to the corresponding product page.
Sponsored Products is available to professional sellers and vendors.
Sponsored Brands
Provides expertise to help you grow your sales through headline search ad campaigns on Seller Central. Service features include creating and optimizing campaigns using targeted keywords, removing non-performing keywords, and optimizing bids for high visibility.
Objectives: boost brand awareness, increase sales across the entire catalog
Sponsored Brands ads appear on Amazon and allow you to create ads that include multiple products, along with your brand logo and a custom headline. Shoppers can be directed from your Sponsored Brands ad to a selection of products or to the brand’s Store.
Sponsored Brands is available to vendors and sellers registered in Amazon Brand Registry.
Sponsored Display
Sponsored Display is a self-service display advertising solution that helps you grow your business and brand on Amazon by engaging shoppers across the purchase journey, on and off Amazon.
Objectives: quickly create display ads, reach audiences on and off Amazon
Sponsored Display ads help you engage audiences who either showed interest in categories related to your promoted product or viewed your your product’s detail page but did not purchase. You can also target specific products or categories that are similar or complementary to your promoted product.
Sponsored Display is available to vendors and sellers registered in Amazon Brand Registry.